Our Stories

Winter Campaign: Interwoven

Introducing our Winter campaign starring Bette Franke, alongside Ilja Cornelisz and their three children Boris, Lucas and Foss. Here we celebrate the comfort of connection and the fibres that keep us warm as the seasons change.

Above: Verified Australian Merino Wool Crew Neck Knit, Verified Australian Merino Wool Cardigan, Verified Australian Cotton Heritage Sweat.
Above: Verified Australian Merino Wool Crew Knit.

Verified Australian Merino

In partnership with Oritain, we can scientifically trace the wool in our Verified Merino ranges back to Responsible Wool Standard certified farms located around Australia. This globally recognised standard promotes animal welfare and sustainable land management.

Oritain Proving Origin, Protecting Reputations
Above: Verified Australian Merino Wool Crew Knit
Verified Australian Merino Wool Crew Neck Knit, GCS-certified Cashmere Rib Throw.
Above: Verified Australian Cotton Stripe Heritage Sweat, Verified Australian Cotton Half Zip Heritage Sweat, Verified Australian Cotton Heritage Half Zip Sweat, Verified Australian Cotton Heritage Half Zip Sweat, Verified Australian Cotton Heritage Sweat, Verified Australian Cotton Heritage Sweat.

Verified Australian Cotton

Strengthening our commitment to local farmers and responsible sourcing, we’ve partnered with Oritain to scientifically trace the cotton in our Verified ranges back to Australian farms. Australian cotton growers are recognised as leaders in responsible farming practices, both in their water efficiency and in their use of cotton varieties suited to the Australian climate.

Oritain Proving Origin, Protecting Reputations
Above: Verified Australian Cotton Stripe Heritage Sweat, Verified Australian Cotton Heritage Half Zip Sweat, Verified Australian Cotton Heritage Sweat.
Above: Verified Australian Cotton Half Zip Heritage Sweat, Verified Australian Cotton Heritage Half Zip Sweat.
Above: GCS-certified Cashmere Rib Throw, GCS-certified Cashmere Knit Beanie (coming soon), GCS-certified Cashmere Scarf, GCS-certified Cashmere Long Sleeve Textured Polo.

The Good Cashmere Standard®

We were the first Australian fashion retailer to partner with The Good Cashmere Standard® by the Aid by Trade Foundation. An independent and voluntary standard, it supports the responsible farming of cashmere wool by promoting animal welfare, protecting natural resources and supporting the local farmers that produce it.

Above: GCS-certified Cashmere Scarf.

Discover the full winter collection

Above: Verified Australian Merino Wool Crew Neck Knit, Verified Australian Merino Wool Cardigan, Verified Australian Cotton Heritage Sweat.
Above: GCS-certified Cashmere Scarf.
Above: Verified Australian Merino Wool Crew Neck Knit, Verified Australian Merino Wool Cardigan, Verified Australian Cotton Heritage Sweat, Verified Australian Cotton Long Sleeve Heritage T-Shirt, Verified Australian Cotton Heritage Sweat.