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Mother's Day: The Role of a Lifetime

22 Apr 2025

Life

This Mother's Day, we invited a cast of extraordinary women to star in our campaign.

From the eccentric to the inimitable and the iconic—join us as we hear from four larger-than-life personalities on the joy of motherhood, its greatest gifts and the freedom of doing it your way.

Above: Double-Breasted Boucle Coat, Shearling Crop Jacket, Pleat Wool Pant, Kamie Flat, Middle Zip Crossbody Bag.

Carmelina

I am a daughter myself. My mum is 91 years old and she's a very big hobby of mine. I spend a lot of time with my mum, it's a privilege for me to look after her and spend time with her.
Above: Lightweight Trench, Wool Blazer, Pleat Wool Pant, Australian Cotton Stripe Oxford Shirt, Winona Loafer, Gio Earring, Silk Jacquard Herringbone Tie.

Carmelina's edit

Prue

I actually forget my age when I'm with my grandchildren. You see me running and playing soccer with them, jumping on a trampoline. I deal with the pain after, but I enjoy the fun.
Above: Contour Stripe Bl, Organically Grown Cotton Linen Textured Knit Vest, Roll Neck Knit Vest, Denim Split Front Skirt, Kamie Flat, Molten Drop Earring, Australian Cotton Blend CR Ribbed Three-Quarter Crew Sock.

Prue's edit

Tiang

I've got two beautiful grandchildren, and I think being a grandmother is the best job ever.
Above: Double-Breasted Boucle Coat, Shearling Crop Jacket, Pleat Wool Pant, Kamie Flat, Middle Zip Crossbody Bag.

Tiang's edit

Jan

The good thing about being in your 80s is that there's a certain amount of wisdom. I look back sometimes on my life and think, 'Oh, if only I knew that then!'
Above: Fur Bomber Jacket, Side Snap Pant, Australian Cotton Stripe Oxford Shirt, Towards Circularity Hooded Sweat, Winona Loafer.

Jan's edit

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