Improving cotton farming
globally with Better Cotton

We're committed to sourcing 100% of our cotton as 'responsible cotton' by 2025.

'Responsible cotton' includes Better Cotton, organically grown cotton, recycled cotton and Australian cotton.

We are a proud member of Better Cotton.

Better Cotton aims to help cotton communities survive and thrive, while protecting and restoring the environment. Better Cotton is sourced via a system of Mass Balance, meaning that it's not physically traceable to end products. Cotton supply chains are traditionally complex and Better Cotton can be mixed with other types of cotton along the way. Instead of focusing on physical traceability.

Better Cotton aims to improve the cotton sector by supporting the farmers who grow it. This approach allows the program to remain cost-effective for suppliers, increasing demand for Better Cotton and allowing more farmers to reap the benefits.

Better Cotton trains farmers to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and respect the rights and wellbeing of workers.